KcStyles by Krystal
KcStyles by Krystal approaced us with a rebranding project. New Logo, website, and a digital business card to move into the new era of fashion, and styling.
Deliverables: Logo Design, Rebranded Website, and Digital Business Card.
Services: Brand Strategy, Logo Design, and Web Design.
The Challenge
The Goal
The Solution
KcStyles by Krystal's website needed a complete revamp. We needed to start from the beginning, the logo. The redesigned logo had to carry the design decisions we made about KcStyles by Krystal's rebranding.
To redesign the brand image for KcStyles by Krystal. The goal was to start with the logo, text, and brand colors. The rest of the rebranding elements like the website and business card would follow suit.
A full scale evaluation of the brands meaning to create a new cleaner, sophisticated, and elegant logo. A brand new simpler and easier to navigate website. A simple yet elegant digital business card, to keep up with the demand of clients that KcStyles by Krystal works with on a given basis.
The redesigned logo was our first goal. Once we had the logo finalized, we began to move into the branding colors, text, and imagery to accompany the logo.
To redesign KcStyles by Krystal's website we used the newly created branding, together with livelier colors and professional photography images. We then added new sections and galleries to showcase KcStyles by Krystal's work.
KcStyles by Krystal needed an additional outreach method for their clients. Our solution; creating a simple yet elegant digital business card that they could instantly present to their clients.
The Website
Delivering a Digital Experience
The Logo Design
Rebranding KcStyles by Krystal
Design Elements
Simple yet bold. This what we wanted to achieve when developing the look for the galleries within the website.
Simple and readable design. The overall website has an airy feel to its layout, therefore we wanted to make the about section feel the same. KcStyles by Krystal had much information to share, and we successfully kept it simple while still including the most important details.
KcStyles by Krystal needed a simple call to action we went with a combination of the following taglines. "I'd love to work with you on your next project" and "Planning out your project style".